4p's Integrated marketing
About 4p's Integrated marketing
4p’s IMC’s name is derived from the basic marketing mix as created by the father of marketing Neil Borden in his studies toward developing a marketing system, which is comprised from the main four elements of marketing: Production, Pricing, Promotion and Placement. It was established since 2007 and has been called a rising star, it has been called the fastest growing agency in Jordan, but it would rather be called a partner; a partner in success. 4P’s was awarded in both of Jordan’s elite creative awards, at the Jordan Advertising Awards 2009, for the print campaign done for DHL and on 2012 4P’s got a Silver Award in Creativity category for the print campaign done for Al-Kattan Group in Pikasso D or Awards Event
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